Pearline Rental & Repair wanted to generate more conversions for its heavy equipment rental and repair services, but with a limited budget, every dollar needed to work efficiently.

Rather than investing in highly creative campaigns, I focused on a straightforward strategy built around functionality and intent. The ads clearly showcased the equipment available for rent, promoted a $99/day rental offer, and highlighted the brand's repair services so potential customers could quickly find the solution they were looking for.

By prioritizing clear service-based messaging and targeting local audiences in Vermont, the campaign was able to reach customers actively searching for equipment and repair solutions. Within one month, conversions increased from 0 to 11 while also generating strong local awareness for both sides of the business.