36F°UNDATION

From Class to Community

36F°UNDATION is my Hip Hop foundation training series where I serve as founder, instructor, and marketing lead. Beyond teaching, I focus on building a consistent training space where dancers can grow their fundamentals, musicality, and confidence while also feeling part of a supportive community.

I lead everything from the class to its marketing, creating content that not only communicates what students will learn, but also emphasizes connection, shared growth, and the experience of training together week after week. Each session is designed to strengthen core technique while helping students build relationships with other dancers at a similar stage.

I design posters and social content that highlight both the learning outcomes and the community aspect of the class, while keeping key details like schedule, pricing, and location easy to understand. Content is posted across Instagram and RedNote (Xiaohongshu) with bilingual copy to reach Chinese and Asian American students.

The campaign drives awareness and consistent sign-ups by turning a weekly class into an ongoing community space for dancers to train, connect, and grow together.