NYC PARKS

When Taste Meets Tradition

Food has a unique ability to bring people together, especially in a city as diverse as New York. For this NYC Parks campaign, I led the social media and OOH efforts to help foster community among recent immigrants and multi generational immigrant families.

The campaign encouraged New Yorkers to share favorite local dishes, discover new cuisines, and connect with others through food. By celebrating the cultural traditions behind each meal, the creative highlighted the diversity that makes the city unique while promoting inclusivity and social connection.

Through a combination of social content and outdoor advertising, the campaign positioned NYC Parks as a welcoming space for cultural exchange, helping transform everyday park visits into opportunities to build new relationships and strengthen communities.